From one photowalk to the whole shoot.
WeClickk was not planned in a boardroom. It grew out of a camera, a community, and four years of real productions.
It started with a photowalk.
Our founder joined a photowalk at a hidden instagrammable spot in the Dubai desert with a small group of photographers, creative directors, and filmmakers: talking cameras, clients, and production, and creating content around the place. That morning became a habit.
We built our first app.
Our founder had an idea: gather everyone who wants to know other creative directors, filmmakers, and photographers, showcase their work, and connect with people in the industry. We built the app to do exactly that: host events and photowalks, and cultivate the community, so we could understand more about the filmmaking, content creation, and production industry.
The walks became events.
We started hosting photowalks and meetups through the app, and people kept showing up: photographers, producers, and directors, joining for fun. A community before a company.
WeClickk becomes a company.
We saw the potential in what the community was becoming, so we started the company for it: to cultivate the community, host events, and conduct production shoots for brands. The community got a name on paper: WeClickk LLC, licensed at Sharjah Media City.
The events got sponsors.
Companies started sponsoring our events to host them bigger: nights that connect creative people in the industry, go deeper on production, and give people the stage to share their stories. On those nights we kept discussing the issues and gaps in the production industry. Opportunities moved around the room, and skills met business.
We produced for big brands.
Shoots and commercials with big brands. That is where we met the chaos up close: scattered briefs, WhatsApp call sheets, budgets in someone's head. We started studying how production shoots are really run, and mapping the gaps shoot by shoot.
The folder that started it all.
We knew every problem on a shoot by heart. One Friday evening, we made a folder and started building the WeClickk production shoot app.